Professor of Pricing and Revenue Management & Director, Research Centre.

Ph.D. (Oxford Brookes University), M.A. (University of Durham), B.B.A. (Hotel Management School Maastricht). 

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Professional and Academic Experience 

Dr. Jean-Pierre van der Rest is Professor at Hotelschool The Hague. He is also the Director for the research Centre, and was previously Head of Department. He received a PhD in Business from Oxford Brookes University (UK), a MA in Managerial Economics from the University of Durham (UK), and a BBA in Hotel Administration from the Maastricht Hotel Management School (NL). He was on the faculty of Leiden University, before moving to The Hague. Dr. Van der Rest has been external examiner, external advisor, and visiting professor at various international business schools. His professional experience includes managerial work in Food & Beverage Management. Dr. Van der Rest has co-authored textbooks, contributed to various international texts, and has published many articles in professional and academic journals.

Research Interests

Jean-Pierre is an international expert in analytical pricing models, forecasting, pricing strategy/methods, and the organisational capabilities & implementation of pricing decision-making.

Academic Service

• Editorial Board (Cornell Hospitality Quarterly, Journal of Vacation Marketing, International Journal of Revenue Management)
• Review (International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research) 
• Conferences (Scientific Committee, Awards Committee, Review, Moderation, and Hosting/Organising)

Selected Publications

• Rest, J.I. van der and J.A.A. Adriaanse (2010) Protect and Survive, Caterer and Hotelkeeper: Leading Debate, Inspiring Success, 200(4614), pp. 42-43.
• Rest, J.I. van der and P.J. Harris (2008) Optimal Imperfect Pricing Decision-Making: modifying and applying Nash’s rule in a service sector context, International Journal of Hospitality Management, 27(2), pp. 170-178.
• Rest, J.I. van der (2006) Room Rate Pricing: a resource-advantage perspective. In: Harris, P.J. and M. Mongiello (eds), Accounting and Financial Management: developments in the international hospitality industry, Oxford: Elsevier-Butterworth-Heinemann, pp. 211-239.