Professor of City Hospitality & City Marketing. 

Ph.D. (Erasmus University, Rotterdam).

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Professional and Academic Experience 

Dr. Karoline Wiegerink RM holds the Municipality The Hague Chair of City Hospitality and City Marketing at Hotelschool The Hague. During her professional career she always has combined science and practical work. As an economist and marketeer she gained special experience in the field of live communication and event marketing.  During several years in the late nineties she has been director at Erasmus Centre of Event Marketing (ECBM) and lecturer at Erasmus University in Rotterdam. There she received her Ph.D. degree in Business Economics with a thesis about professional trade show visitors. Between 2007 and 2009 she worked as a part-time assistant professor at Nyenrode Business University, where she was responsible for the research programme of the Chair Event Marketing & Communication. As a consultant at Holland Consulting Group in Amsterdam she is working in the field of marketing management, business planning and implementation and marketing accountability topics for companies in various fields including the professional service industry, the communication industry and the hospitality sector. 

Research Interests

Professor Wiegerink is a solution driven person and an analytical and structured worker. She is passionate for customer experience and accountable marketing.

Selected Publications

• Wiegerink, Karoline and Ed Peelen (2010). Event marketing: Live communicatie in de marketing van organisaties, Amsterdam: Pearson Education.

• Wiegerink, Karoline and Ed Peelen (2009), Cross Case Analyse Eventmarketing – een ontmoeting tussen theorie en praktijk, NRI Research Paper Series, no. 9-20, Nyenrode Business Universiteit, Breukelen