The Research Centre continuously works on a variety of projects which can be found below. Please click here for a full overview of past projects.

1. Hospitality, Personality & Behaviour

• Programme 1 (Birkman): the kind of study environment students need to perform best. Relating personality profiles to study results. Identification of profiles needed in the industry: selection and education adjustment.

2. Leadership & Organisational Development

• Programme 1 (Work-Life Balance): improvement of human performance and the impact of precursors such as leadership and organizational culture. Work-life balance leads to better performance and retention.
• Programme 2 (Psychological Contract): precursors of the transactional, emotional and ideological contract of employees with their organization leading to higher job satisfaction, performance and retention.
• Programme 3 (Effective Cultural Change): precursors of effective change within hospitality organizations.

3. Pricing & Revenue Management

• Programme 1 (Forecasting Accuracy): automatically generated revenue forecasts versus human judgement.
• Programme 2 (Conjoint Analysis): predicting what guests will buy when faced with a variety of brands available and myriad of service product characteristics.
• Programme 3 (Pricing as a Strategic Capability): explaining how investments in capabilities to routinely set superior prices can pay off.

4. City Hospitality & City Marketing

• Programme 1 (Guest Experience): how to manage the hospitality of a city, its touch points, moments of truth, and branded guest experiences.

5. Miscellaneous

• Business Models & Business Failure
• Career Success
• Nutrition and Menu Labelling
• Performance Measurement and Guest Satisfaction
• Sustainability