Global sustainability challenge by HTH brings synergy amongst hospitality management, engineering, and design institutions

Sustainable Hospitality Challenge Semi-Finals to take place this month in Amsterdam

The Hague, Netherlands, 13 June 2023: After eight successful years, the Sustainable Hospitality Challenge (SHC) is once again set to host its semi-finals in Amsterdam on June 21-22. This year, additional to the participation of top hospitality institutions, the competition is joined by top design and engineering students from prestigious institutions, including Politecnico di Milano, Dubai Institute of Design and Innovation (Didi), Nanyang Technological University Singapore and TU Delft.

The SHC is a Hotelschool The Hague initiative that aims to enhance the evolution of sustainable hospitality, foster innovation driven by the leaders of tomorrow, and nurture talent on a global scale by bringing them close to industry organisations who want to reimagine the future of hospitality. The global hospitality industry is forecast to grow to 5.8 trillion U.S. dollars in 2027, reiterating the importance of sustainability within the industry.

Ahead of the semi-finals, Paul Griep, founder of the Sustainable Hospitality Challenge, Director of Alumni and Industry Relations Hotelschool The Hague explained, “the great enthusiasm from industry leaders and students, as well as the past years’ winning concepts, have inspired the SHC team to bring the Challenge to a new level: Its incredible momentum and recognition from the industry, along with last year’s winning concept now becoming a reality and contributing to the sustainable future of hospitality, has pushed the Challenge forward, resulting in an upcoming SHC 2023 edition that will be like never before: broader in participating disciplines, higher in synergy, and an event you will not want to miss. I have always been most excited about the student experience and the process leading to the winning sustainability concept, but now, more than ever, I can’t wait to see design, hospitality, architecture and engineering students come together to bring even more ingenuity to this year’s winning concept.”

The competition is made possible with the support of key sponsors and partners NEOM, The Sustainable Hospitality Alliance, The Bench, and Kerten Hospitality.

“We are delighted with the level of creativity from the students participating in The Sustainable Hospitality Challenge. These brilliant concepts will serve as the building blocks that will hopefully pave the way for a more responsible and sustainable future.”

Chris Newman, Executive Director at NEOM Hotel Development

Glenn Mandziuk, Chief Executive Officer of the Sustainable Hospitality Alliance said: “The SHC Challenge is a unique platform to promote and evolve sustainable hospitality, and I’m excited to see the semi-finalists and their concepts brought to life. Innovation is at the heart of the Alliance as we aim to nurture and develop a truly Net Positive sector that gives back more than it takes - the SHC is pioneering positive sustainable advancements within the industry.”

A sneak-peak of the semi-finalists’ concepts, showing the positive impact of collaboration across disciplines:

Team from Swiss Hotel Management School and Politecnico di Milano: Josiel Torres, Alimohammed Al-aghakhani , Anson Lam, Anna Iutkina & Giulia Bonelli. Their concept: “Al Gaia”; a revolutionary self-sufficient underwater hotel that utilizes natural resources to create a unique experience for guests.

Another example by the team from University of Nevada, Las Vegas: Hieu Nguyen, Christen Smith, An Pham and Allister Dias. Their concept The Palm Experience aims to enrich the lives of both Saudi Arabia citizens and aspiring visitors through Recreational & Educational Workshops on Sustainability Travel (REST), immersive food, beverage & cultural experiences, and a unique one-with-nature stay.

Sustainable Hospitality Challenge in collaborative effort with TU Delft

From a challenge to a course, this year the SHC has expanded from hospitality to design, and created in a collaborative effort with TU Delft a project-based course: Interactive Technology Design (ITD). As part of the Sustainable Hospitality Challenge, students from TU Delft have been working on ideas, innovations, and prototypes to support the industry's sustainability efforts.

In the course, students produce a prototype every week for 20 weeks from February to July 2023. As a whole, the course functions as a creative melting pot for innovative and critical ideas generating a wide range of out-of-the-box solutions to project assignments.

Make sure to follow us and learn more about the innovations of this year:

About the Challenge

The Sustainable Hospitality Challenge, first launched under the name “Genio” in 2014, is a Hotelschool The Hague initiative that aims to enhance the evolution of sustainable hospitality. Established as a platform that challenges innovative hospitality approaches for the last nine years, SHC has evolved into a global knowledge-based initiative. During its years of activity, SHC has collaborated with some of the most reputable CEOs of the Hospitality Industry, who, from competition to competition, were asked to judge the project proposals.

About Hotelschool The Hague

Hotelschool The Hague was founded in 1929 and is one of the oldest independent hotel schools in the world. The school has two campuses, one in The Hague and one in Amsterdam, with more than 2850 students and 250 employees. Hotelschool The Hague has been voted the best public hotel school in The Netherlands since 2014 and ranks among the top hospitality management schools worldwide according to QS World University Rankings. Furthermore, according to Keuzegids, the school had the best Master in Business Administration since 2019. Graduates of Hotelschool The Hague hold management positions in the hospitality industry worldwide.