Keynote speakers announcement, Research symposium 2022

Impact and sustainability are closely intertwined and are expected to converge further towards 2030. Many universities and businesses have stated their support for the UN Sustainable Development Goals (SDGs). But how can we operationalise this support for hospitality knowledge production and impact, and how can we ensure that our work has a positive or even transformative impact on our business and our stakeholders? How can universities evaluate the work of their researchers for its impact, both in the process of and outcome, rather than for quantitative metrics? What drives businesses to the ambition of having a positive social impact, other than expected effects on firm performance? How can we move beyond “stopping with plastic straws” initiatives and drive fundamental circular projects for true impact?

We are pleased to announce that Prof. Marianna Sigala (University of Piraeus, Greece), Stijn Bronzwaer, Merijn Rengers, Joris Kooiman (NRC Handelsblad) and Dr. Horst Treiblmaier (Modul University, Austria) will be addressing these questions during their keynote at the Research Symposium in June.

“With these symposia, Hotelschool The Hague seeks to bridge the gap between academic research and the challenges of professional practice. We are proud to announce this year’s programme, that offers multiple perspectives. Marianna Sigala will speak about our responsibility to make an impact as researchers, the authors of the recent book about discuss the impact of this company’s strategy, and Horst Treiblmaier will envision the potential impact of further innovations spurred by blockchain”.

Dr. Jeroen Oskam

Director Research Centre, Hotelschool The Hague

Keynote speakers

Prof. Marianna Sigala, Professor at University of Piraeus, Greece

Keynote | Researching with a purpose: transformative research in tourism and hospitality

Her academic credentials are combined with her professional experience in the tourism industry. Her interests include services and experience management, Information and Communication Technologies (ICT) in tourism and hospitality, as well as wine tourism. She is a widely published and multi-awarded authority: nine books, numerous papers in academic journals, and (keynote) presentations in international conferences. She has a long record of leadership and participation in international research projects funded by various entities such as the E.U., the Council of Europe and the Department of Foreign Affairs and Trade, Australia.

Stijn Bronzwaer, Merijn Rengers and Joris Kooiman, NRC Handelsblad

Keynote | the rise and impact of the world’s biggest online travel agency

Stijn Bronzwaer (1981) writes about technology and has been working for Dutch national newspaper NRC since 2007. Previously, he was deputy editor-in-chief at the same newspaperand chief editor media. Merijn Rengers (1973) is an investigative journalist and has been working for NRC since 2015. He previously worked for de Volkskrant for twelve years. He has won several journalistic awards, including the Tegel twice (for stories about green subsidies and diploma fraud). Joris Kooiman is a financial journalist. He started at Het Financieele Dagblad in 2011 and moved to NRC in 2017. He was a correspondent in Berlin for the FD, among other things.

Dr.Horst Treiblmaier, Full Professor and Head of the Department of International Management, Modul University, Vienna, Austria

Keynote | More Than Cryptocurrency Payments and Booking: Blockchain Transformation in the Tourism and Hospitality Industry

Dr Horst Treiblmaier is a Full Professor and Head of the Department of International Management at Modul University, Austria. Previously, he was a Visiting Professor at Purdue University, UCLA and UBC. He participated in various EU programs and worked for the European Technology Platform ALICE (Alliance for Logistics Innovation through Collaboration in Europe). His work has appeared in journals such as Information Systems Journal, Structural Equation Modeling, Business & Information Systems Engineering, IEEE Transactions on Engineering Management, Internet Research, Information & Management, Communications of the AIS, Journal of Electronic Commerce Research and Schmalenbach Business Review. He is a research associate at the UCL Centre for Blockchain Technologies and a member of the academic faculty network at the Blockchain Center of Excellence at the University of Arkansas.