Dirk Bakker is the CEO and Head of EMEA Hotels at Colliers, the leading diversified professional services and investment management company. He is a member of the Industry Advisory Board of Hotelschool The Hague, and lecturer at the Amsterdam School of Real Estate. Bakker has over 30 years of experience in hotel operational consulting, and started his career in hospitality with a focus on database management, customer loyalty programmes and hotel reservation systems in the global market. The fields of his expertise range from strategic marketing, international business development and international private public initiatives to hospitality consultancy, and multi country assignments. With his broad experience, he has leveraged extensive entrepreneurial projects in Europe, India, Brazil, the Middle East and Russia. Since September 2017, he holds the role of the Chief Executive Officer for Colliers in the Netherlands, leading 330 real estate professionals among four offices.