Eurochrie 2025
10-13 November 2025 | The Hague, the Netherlands

The EuroCHRIE conference 2025 on Hospitality & Tourism Innovation: Exploring Inspiration Across Industry Lines will focus on the pivotal role of innovation in advancing the hospitality and tourism sectors amidst a rapidly evolving and competitive landscape.
This event will address critical challenges such as balancing travel growth with sustainability, integrating digitistion with human interaction, and managing labor shortages. By drawing inspiration from both within and outside the industry, the conference aims to explore innovative solutions that can transform professional practices, business models, and educational approaches in hospitality and tourism.
Participants will delve into market and concept innovations tailored to the evolving needs of business travelers, digital nomads, and leisure travellers. The conference will also tackle ethical considerations, regulatory impacts, and sustainability concerns, emphasising the need for service redesign. Additionally, the future influence of AI and other technological advancements on the industry will be a key topic. By fostering a collaborative environment, the conference seeks to generate practical insights and inspire further academic research, positioning hospitality and tourism education as a cornerstone of innovation.
Meet the speakers

Hans Meyer
Co-founder and Managing Director at Zoku

Prof. dr. Mirella Kleijnen
Professor, Vrije Universiteit Amsterdam

Rogier Braakman
Entrepreneur and former CEO of hotel collections

Maartje de Graaf
Associate Professor, University Utrecht

Marloes Knippenberg
CEO of Kerten Hospitality

Trix van Vleuten
Chief Marketing Officer, The Social Hub

Mark van Vugt
Professor, Vrije Universiteit Amsterdam

Matthijs Welle
CEO, Mews

Marco van der Werf
Founder of Bit