Future of Business

In the HTH Minor course Future of Business, one of the specific Masterclass topics is Pricing Strategy as a part of the commercial toolbox of business strategy. Students are presented with the general theory on price setting, as well as the specifics of, amongst others, psychological pricing strategies. Also, the ethical aspects of dynamic pricing, allowing possibly in the extreme for individual pricing discriminative practices are being addressed. Students can elect to write their essay assignment on the topic of Pricing Strategy.