Gloria Guevara Manzo

Gloria joined the Ministry of Tourism of Saudi Arabia in May 2021 to support the impressive transformation that is part of the Kingdom’s Vision 2030.

In September 2019, Saudi Arabia launched its international e-visa, resulting in 14% growth in tourism’s contribution to national GDP – making it the top performer worldwide. The Kingdom aims to become a top 5 global destination and to create 1 million jobs by 2030. Gloria’s years of experience in the public and private sectors will contribute to such important objectives.

Prior to this, she was the President & CEO of the World Travel & Tourism Council (WTTC) – the global body representing travel and tourism – a sector that generates 10% of global GDP and supports more than 300 million jobs worldwide.

Gloria’s career in the travel industry began in 1995 at the Sabre Travel Network and Sabre Holdings, where she became CEO of JV Sabre Mexico reporting to a board of directors from Aeromexico, Mexicana, and Sabre Holdings.

In March 2010, President Calderon appointed her as Minister of Tourism and after only two weeks, she was given full responsibility of the Mexico Tourism Board. Under her leadership the “National Agreement for Tourism” in Mexico was created in 2011, and for the first time, “the importance of Travel & Tourism” was included in the G20 Leaders’ Declaration in Los Cabos.