Andre Wiringa
Andre Wiringa, born in 1958 in Utrecht, The Netherlands, is a hospitality professional by heart. He founded Start Reverse, a boutique consultancy* with projects around the world. Andre is the heart and mind behind the (disruptive) REVERSE Philosophy and approach, boosting relevance, engagement and loyalty. He is also the author of the book ‘START REVERSE’.
Andre is keynote speaker and Strategy Consultant, working with senior business leaders on Reverse Leadership, Cultural Transformation, Award-winning Customer Experience, as well as Transformational Learning. With the Reverse philosophy, Andre has impacted many leading hotel brands, and the (work) lives of thousands of leaders and professionals in Hospitality and beyond.
Andre graduated from Hotelschool The Hague (BSc 1980) and Florida International University (MSc Hospitality Management 1985). Before starting his own company, he worked for Crowne Plaza, Marriott and Hilton international in various Leadership positions (incl. 4 opening teams).
Andre is on the Advisory Board of Hotelschool The Hague. He also consults the Leadership Team of the Chaplin School of Hospitality & Tourism Management at FIU. Andre also is active Juror/Coach, contributing to The Global Sustainable Hospitality Challenge.
* Start Reverse has helped 300+ brands around the globe to transform their customers/ guests into happy fans and active promotors. With the Reverse Philosophy several clients have won international/global awards, including citizenM Hotels, Accor Hotels, Radisson Red, Rove Hotels, Address Hotels, KLM, Schiphol Airport, Nike, Intersport, and Mazda.
Andre lives in Heemstede, The Netherlands with his wife Natalie Wiringa and is proud father of four amazing children (all leaving their marks in Hospitality).