Lieke Westendorp
Who is your Hicon?
As no other, hospitality is an industry of knowledge, daring and passion. Please tell us who and what should be on the list of most impactful people, products and places in hospitality.
Lieke Westendorp is the energetic Managing Director of the Heineken Experience, where her passion for hospitality and love for people shine through every day. She is dedicated to creating memorable experiences for guests from all over the world. Her enthusiasm and love for what she does are contagious, making the Heineken Experience a truly special place.
She started her career 23 years ago at Heineken. Her background in Marketing, Trade Marketing and On Trade helped her develop a deep understanding of consumer needs, which she now brings to her role in the Heineken Experience.
She finds inspiration in her team’s diversity and creativity and fosters an inclusive place to work where everyone can be themselves. For her, leading the Heineken Experience is more than just a job—it’s a passion for storytelling, heritage, creating connections, and ensuring that every guest leaves with a smile and a lasting memory.
She continuously strives for a positive impact on the community in Amsterdam. She is a board member of the Green Mile foundation and member of the Taskforce Visitor Economy of Amsterdam & Partners.