Manon Blom
My name is Manon Blom, I’m 36 years old and I graduated from Hotelschool The Hague in 2010, after which I continued my studies at Hotelschool/RSM Erasmus University. This MSc program allowed me to obtain a Master’s degree in Hospitality Management. After having gained experience in the marketing and loyalty industry and having lived abroad for a couple of years, I moved back to the Netherlands in 2020 to found my own company Lumen Loyalty.
At Lumen, we develop kids loyalty campaigns for the biggest food retailers worldwide like Albert Heijn (NL), Mega Image (RO) and Auchan (PT). Our mission is to help retailers make impact by converting major societal topics into themes that touch families with children. We do this by merging the best of entertainment with education - what we call ‘edutainment’. With our team of 15+ employees, we run our business by complying with the highest standards regarding sustainability, and have proven to do so with a B Corp certification since 2024.
I live with my husband Omar -who I met at Hotelschool!- and our two kids in Amsterdam, and to date I am still very thankful for my education at Hotelschool The Hague. It has allowed me to adopt a hands-on and client-centered mentality, which made me the entrepreneur that I am today and brought me success in my career and personal life. It’s an honor to be nominated for the Hicon awards!
Who is your Hicon?
As no other, hospitality is an industry of knowledge, daring and passion. Please tell us who and what should be on the list of most impactful people, products and places in hospitality.