Riad Farhat
Riad Farhat and Jason Berg are the driving forces behind 3WO Horeca Group (‘Drie Wijzen uit Oost’), a successful chain of hospitality businesses in the Netherlands. The duo began their partnership in 2008 with the opening of Café Maxwell in Amsterdam-Oost, responding to the growing demand for vibrant neighbourhood cafés in emerging areas. Farhat, with his strong vision for hospitality concepts, is responsible for the creative and operational development of their establishments. Berg, a talented people manager, oversees the company’s financial affairs.
Their collaboration is built on years of friendship and shared values, which has led to the exponential growth of their hospitality portfolio. With over thirty establishments in Amsterdam, including well-known names like Waterkant, Le French Café, and De Biertuin, they are now expanding their success to other cities, starting with Utrecht, where the fourth branch of Le French Café has opened. In Leiden, the duo has launched Hotel Rumour and formed a partnership with De Horeca Groep Leiden.
Farhat and Berg are renowned for their unique ability to create a welcoming atmosphere in all their establishments, constantly innovating and responding to the desires of their diverse clientele. They are also known for their collaboration with operational partners who are the faces of the businesses.