Rik Farenhorst
I hold a PhD in Software Engineering from Vrije Universiteit Amsterdam (VU), where I specialized in architectural knowledge management. My doctoral research focused on developing methods for knowledge sharing in the field of enterprise and software architecture. I also hold an MSc in Computer Science, graduating cum laude, with a focus on Software Engineering.
Over the past 15 years, I have accumulated diverse experience in the digital transformation space, working with global organizations to unlock the full potential of their IT operations. Currently, I am the CEO of the DevOps Agile Skills Association (DASA), where I lead efforts to build high-performance digital organizations. My role focuses on driving organizational growth, fostering global communities, and delivering cutting-edge talent development solutions.
In addition to my role at DASA, I have founded Rethink Digital, a consultancy aimed at guiding organizations through their digital transformation journeys. My work revolves around redefining digital strategies and coaching leadership teams to create high-performance environments.
Throughout my career, I have held senior leadership roles, including Director of Digital Transformation at Ordina and CIO at Transavia, where I spearheaded digital innovation and culture transformation initiatives. I also serve as a member of the Board of Trustees at Hotelschool The Hague, where I provide guidance on the integration of digital into the institution’s strategy and curriculum.
Who is your Hicon?
As no other, hospitality is an industry of knowledge, daring and passion. Please tell us who and what should be on the list of most impactful people, products and places in hospitality.