Block 3 | Transformation

Transformation of the Hotel (6 EC, 168 hr)

The aim of this course is to discover and apply approaches and methodologies to transform an organisation and in particular hospitality organisations. You will become acquainted with why hotels are transforming their business (models), how this changes working approaches, organisational structure and employee competencies, what approaches can be pursued to transform the hotel and how to manage and lead the transformation.

Guest Experience in the Hotel Industry (5 EC)

This course focuses on Technology entering the hospitality industry at a staggering pace. Designing and managing (technology enhanced) valuable guest experiences, is about a perfect combination of high tech and high touch. leading to engagement and loyalty. Based on a vision, (data-driven) guest insights and a guest centric DNA. This is what this course is all about.

Writing your thesis (2 EC)

Building on the knowledge and activities in the Design Based Research course, this course concentrates on the reporting process and products of the research.

Design Based Research (DOResearch) (1 EC)

This course will introduce you to the principles of Design Based. This course functions as a building block in working towards the final thesis, at the end of the programme.

Personal Leadership (1 EC)

During this course you will become acquainted with influencing factors and biases that play a role in a managerial decision-making process. The courses focuses on the development of self-awareness as a leader and managerial decision-making skills in uncertain situations