Digital transformation in hospitality
Hotelschool The Hague has defined digital transformation in hospitality as an area of key strategic interest. The research line will revolve around the introduction of automations and robotization in the hospitality industry. The focus will be on how to make these automations compatible with the hospitable nature of the industry, both in the introduction of new business models (platform economy, the impact of blockchain) and in the interaction between humans —guests and employees— and technology in commercial and operational settings.
Furthermore, in cooperation with Delft University of Technology (TU Delft), experimental research will be done in the restaurants and Skotels, in particular on the interaction between humans (guests and employees) and robots.