Sustainable Hospitality Challenge 2024

This global student competition annually brings together hospitality leaders and the next generation of hoteliers who apply innovation in addressing the industry’s evolution. With over 40 participating universities from around the globe and over 20 nationalities represented, the SHC offers them the chance to re-imagine the future of hospitality.

Participants from top-tier universities work towards bettering the planet and the hospitality industry by establishing innovative and sustainable solutions. The students are given the incredible opportunity to present on a global stage in front of significant industry leaders such as NEOM, The Bench, and the Sustainable Hospitality Alliance, who can turn their ideas into real projects.

Established as a platform that challenges innovative hospitality approaches for the last eight years, SHC has evolved into a global knowledge-based initiative supported by the world’s best-known hospitality brands, global hospitality project developers, and smart cities.

Theme 2024

In the pursuit of global leadership in sustainable hospitality, the Sustainable Hospitality Challenge 2024 positions itself as a proponent for innovative solutions driving fundamental sustainable practices in the industry. Recognizing the need for transformative ideas, this year's focus centres on product development, addressing the evolving landscape of hospitality.

Semi-finals

The Sustainable Hospitality Challenge is expanding its semi-finals to three global events, collaborating with local institutions with a longstanding presence in the challenge.

30 April - 2 May

Montreux, Switzerland

12 May - 14 May

Bangkok, Thailand

21 May - 23 May

Florida, USA

Finals: 30 Sep – 2 Oct

As part of FHS World, Dubai, UAE

The best performing teams will advance to the Finals in Dubai, UAE, which form part of the Future Hospitality Summit, marking a pivotal moment in shaping the future of sustainable hospitality.