In this course you write a marketing communication plan for a hospitality business. You will learn how to make a market analysis, to make a marketing segmentation and to use a marketing mix.
Data analysis & research fundamentals (5 EC)
The aim of this course it to analyse a (complex) problem and to formulate feasible solutions by using a design based research approach. You will become acquainted with analysis and evaluation of data/information, using appropriate digital tools and make data-driven decisions.
2nd language (6 EC) - Block A & B
At HTH we offer three different second languages: French (intermediate level), German (intermediate level) and Spanish (starters and intermediate level). You can choose a second language based on your entry level and previous education. In the language courses we will prepare you for guest and employee interactions during your practical placement in year 2.
Personal Development 1 (4 EC) - Block A, B, C & D
In this course you will learn how to study efficiently and effectively, you will learn more about your personality, you will learn how to work and live with peers and we will prepare you for your practical placement in year 2. The overall theme of the course is ‘Who am I?’
English (6 EC) - Block A, B, C & D
Communicating in Business English is a practical foundations course that develops and refines professional oral and written communication skills through real-world scenarios in multiple hospitality contexts.