Entrepreneurial Business Plan (2 x 6 EC) - Block C & D
During your studies at HTH, we want you to develop an entrepreneurial mindset. In this project you will learn how to think, act and behave as an entrepreneur in a real-life project. You will apply the different business skills you learned in your first year.
Revenue/Yield Management (5 EC)
In this course you will learn everything about pricing strategies in the hospitality industry: how do you use the right prices, for the right target group, at the right time, to increase your overall revenue?
Extended Data Analysis & Research (3 EC)
Whereas the aim of data analytics in year 1 is more to be able to read and interpret data (being able to tell based on data ‘what happened’), the focus of data analytics in year 2 is on being able to tell, based on data ‘why something happened’. So, in case of hospitality: Why there was a drop in revenue in a certain period for a specific target group?
Personal Development 2 (2 EC) - Block C & D
The overall theme of tutoring and skills in year 2 is ‘pushing the boundaries’. In your second year you will go abroad for an internship of 19 weeks. During tutoring and skills, we will prepare you for this internship. The focus is on teaching you skills such as endurance, resilience and cultural awareness.