Get ready for the finals of the Sustainable Hospitality Challenge

Next week, the finals of the Sustainable Hospitality Challenge (SHC), a Hotelschool The Hague initiative launched to enhance the evolution of sustainable hospitality, will take place at AHIC - the leading hospitality investment forum held in Dubai (September 20-22). Finalists from EHL, Hotelschool The Hague, Hotel Management School Maastricht, Hotel Institute Montreux, Ryerson University and Cergy Paris will present their innovative concepts to a jury of top tier industry CEOs.

SHC aims to empower students from global top tier hospitality schools to present creative projects on the dual topic of sustainability and innovation and to bring the young leaders of tomorrow jointly with the corporate world sharing a common value proposition to benefit people, planet and for-profit entities that embrace sustainability.

Paul Griep, Director of Industry Relations at Hotelschool The Hague and the driving force behind the challenge says; “The next generation of hospitality game-changers who are passionate and dedicated to reinvent a more sustainable world are the future drivers of real industry impact. The Challenge brings the student community, the corporate world, accelerators and investors together, to exert all efforts to ensure that all creative ideas come to life and deliver value to the entire ecosystem.”

The jury of senior leaders and industry experts will judge the finalists. The winners will be given their prize by the Chairman of Accor Sebastien Bazin, Wolfgang Neumann, Chairman of the Sustainable Hospitality Alliance who is also a Chairman of the Board, Hotel School The Hague as well as the co-chair of the jury Marloes Knippenberg – CEO of Kerten Hospitality. More importantly, the winning team will have the unique opportunity to turn their ideas into a real hospitality project with the support of a global investment community.

Sponsored by NEOM, one of the largest giga projects in the Kingdom of Saudi Arabia known for its focus on sustainability and innovation, and powered by Bench – a global event platform, as well as the Sustainable Hospitality Alliance, participants in this year’s challenge will be able to improve the future of sustainability for all.

Hotelschool The Hague is represented by the students David Eggink, Anja Metzler and Nicolas Schultze. Having chosen the category Future Real Estate, they are going to present the innovative hospitality and care concept “MEMARGON”, which they developed along with their coach and lecturer Mr Jeroen Bosman. Memargon, aims to revolutionise healthcare, prevent dementia by using VR gaming tecnologies and elevate the life quality of those who are sick, through individual consideration and care.

If you want to follow the students’ journey, connect on LinkedIn, follow them on Instagram and tune in to the website: