Master in Leading Hotel Transformation

Transforming hospitality: leading the future of hotel ecosystems.

Purpose driven | Future focused | Practice based.

  • Compact 10 month course
  • AI – Digital Innovation
  • Individual mentorship by industry leaders

Shaping the future of hospitality

  • Ranked #7 worldwide for Hospitality & Leisure Management by QS
  • Ranked #1 public Hospitality Management school in the Netherlands by Keuzegids
  • A prestigious 5 Stars rating has been awarded by QS in 2026

The Master in Leading Hotel Transformation empowers you to lead change in a rapidly evolving hospitality landscape. You will learn to reimagine hotel ecosystems through design-based research, systems thinking, and real-world experimentation, applying tools such as AI, agile methodologies (Scrum, Lean, Design Thinking), and regenerative business strategies to design smarter, more sustainable, and human-centered hotel environments.

This future-focused master's programme equips emerging hospitality professionals to lead change through technology, regenerative practices, and human-centered design. The programme combines research, hands-on experimentation, AI-supported leadership development, and industry mentorship.

In short

Programme type
Master of Arts
Duration
1 academic year
Starting date
30 August 2027
Location
Amsterdam
Language
English
Specialisation tracks
Future workforce & Talent resilience | Future of gastronomy & Food systems | Future of hotel spaces & Smart environments | Hotel ecosystem transformation
Diploma
Master of Arts in Leading Hotel Transformation
CROHO CODE
49151 MA

Six reasons to choose transformation over theory

Dual transformation focus

Combine AI-driven and digital innovation with regenerative and circular strategies to lead sustainable, future-ready hotel ecosystems.

Human-centered innovation

Integrate psychological insight, emotional design, and behavioral science to create purposeful guest and employee experiences that enhance well-being.

Tools for impact

Apply agile methodologies (Scrum, Lean, Design Thinking), business model innovation, and systems thinking to navigate complexity and lead change.

Practice-based, research-informed learning

Work with real case companies and apply design-based research to solve current industry challenges.

Leadership development with industry mentorship

Strengthen personal leadership, decision-making, & team resilience through a project-based course supported by mentorship from hotel industry leaders.

Specialisation tracks

Tailor your expertise and career pathway with targeted domains aligned to personal interests and industry demand.

Keep in touch with us

Fill out the form if you would like to be in touch with our Master coordinator