More than ever, hotel organisations need to adapt to change. That’s why we designed and co-created our new master’s programme together with the hotel industry. A one-year programme yielding 60 ECTS credits, it targets young professionals with a strong passion for hospitality business.
The programme prepares you to lead the way in tackling the challenges and embracing the opportunities facing the international hotel industry today and in the future. You learn how to define strategic scenarios and develop business solutions that will help hotel organisations adapt to key changes such as the digital transformation and the circular economy. These far-reaching challenges can only be addressed by focusing on the entire hotel ecosystem.
MA programme overview
10 weeks
Developments
- Digital Innovation & Emerging Technologies
- Regenerative Design
- Leadership Development Programme
10 weeks
Business Innovation
- Guest Experience Design in the Hotel Industry
- Transformation of the Hotel Ecosystem
- Leadership Development Programme
10 weeks
Transformation
- Focus Tracks
- Research & Innovation Methods
- Leadership Development Programme
10 weeks
Integration
Applied Thesis & Change Maker Plan