The Hospitality Research Centre

The Hospitality Research Centre is the research unit of Hotelschool The Hague. It is our aim to provide relevant and timely insights to hospitality professionals and students. The Research Centre has published studies about topics such as hospitable behavior, revenue management, Airbnb and ‘sharing’, overtourism, sustainable consumer behavior and circularity in hotels, the design of hospitality education and the application of hospitality principles in other sectors. Our researchers do independent academic research, applied projects for businesses and they frequently speak at international academic and professional conferences.

Research areas

The research at Hotelschool The Hague revolves around the following key questions for the hospitality profession:

  1. What is hospitality and what is hospitable behaviour?
  2. What is the future of hospitality?

These questions are addressed by our researchers in different research lines:

City Hospitality * Hospitality, Happiness and Care * Strategic Foresight * Business Resilience * Digital Transformation in Hospitality * Circularity and Responsible Consumer Behaviour * Sustainable Talent Management.