Jan Huizing

Jan Huizing (MSc/drs. Business Administration, University of Groningen) is a research fellow in City Hospitality and lecturer in Strategy Development; besides, he is involved in the strategy development of Hotelschool The Hague. Jan has extensive work experience in senior marketing and management positions at leading service providers, often in complex, commercial change processes such as at ANWB (mobility, tourist services) and ADP (global payroll and HR business solutions). Next to academic contributions such as Routledge Handbook of Tourism Experience Management and Marketing, Jan is keynote speaker and 'hospitality maker' in co-creation processes with industry professionals.

His interest is creating strong cities and communities from an integral, strategic hospitality perspective, focusing on meaningful encounters between visitors and residents, and taking a defining role in impactful projects such as city hosts ‘Ambassade van Den Haag’.