Ambassade van Den Haag – city hosts

Jan took a defining role in ‘Ambassade van Den Haag’, the city hosts project, a joint initiative by the municipality and Hotelschool The Hague. From the very start Jan has been actively involved in various roles, co-authoring the business plan, co-designing and implementing the hospitality concept, selecting and training city hosts. Also, a more strategic role to help formulate and assure the longer-term direction. Launched during World Cup Hockey 2014 and inspired by London Olympics, the city of The Hague has continuously supported and now has further integrated the successful city hosts concept, with motivated residents and city stakeholders providing visitors a warm welcome. Knowledge and experience from Ambassade van Den Haag is valuable and disseminated to cities, DMOs and other stakeholders.