Alexander Lennart Schmidt

Alexander Lennart Schmidt, a European citizen born in Germany, holds a PhD in disruptive business models from VU University, Amsterdam. With extensive experience at universities of applied sciences in Germany and the Netherlands, he currently serves as Professor (Lector) of Technological Innovation at Hotelschool The Hague. Alexander’s research focuses on the intersection of digital technologies—such as robotics, AI, and automation—and business model innovation, particularly within the hospitality industry. His work provides management tools aimed at thriving in an era of ongoing technological disruption.
“My research aims to shed light on how (digital) technologies induce change in industries. Often, those changes are driven by market players from outside established industry borders. That is why I engage in cross-industry research and partnerships. In my role as a lecturer, it is my goal to inspire our students based on recent empirical evidence. In our classrooms, students experience me as a learning facilitator ‘on eye level’ who enables individual development and learning.”
Alexander’s current research interests mainly include topics related to Technological Innovation in Hospitality.