Karoline Wiegerink

Karoline Wiegerink (PhD MSc) holds The Chair in City Hospitality at Hotelschool The Hague and is the director of a Community Platform for Customer Centricity Professionals.

During her professional career, she has always combined academic and practical work. As an economist and marketeer, she gained special experience in the field of live communication and event marketing and shared that knowledge as a director at Erasmus Centre of Event Marketing (ECBM) and lecturer at Erasmus School of Economics and worked as a part-time associate professor at Nyenrode Business University.

As a researcher, co-creator and keynote speaker she focuses on creating customer value through hospitality experience. Focus areas are cities, urban spaces and neighbourhoods wherein different dimensions of hospitality contribute to liveability and lovability. Understanding, supporting and engaging with hospitable communities through meaningful encounters is the research area where she is currently working on within the Research Centre at Hotelschool The Hague.