Cities are experienced by their welcome. Next to the importance of the hospitable climate towards visitors and tourists, this includes the perspective of involved stakeholders, such as; residents, entrepreneurs and businesses. Attention in city hospitality development is shifting from attracting and welcoming tourists who stay longer, spend more money, and come back more often to a well-balanced, sustainable community, wherein genuine engagement with the local community is key.
City Hospitality research aims creating social sustainable solutions through interaction between residents and visitors, leading to attractiveness and liveability. Focus areas are .
- Hospitable encounters between host and guest and their experiences.
- The impact of hospitable behaviour of stakeholders on meaningful experiences and its contribution to welcoming communities through human orientation and cohesion.
- Connecting and engaging stakeholders, dedicated to enriching lives with hospitality, resident empowerment.
- Destination governance that ensures local community needs and wellbeing are taken under consideration.
- Value creation for guests, employees, businesses and society at large.
Through the research of City Hospitality we are dedicated supporters of and contributors to value creation for the United Sustainable Development Goals. In specific UNSDG 11: Sustainable Cities and Communities and UNSDG 17: encourage and promote effective public, public-private and civil society partnerships, building on the experience and network of partnerships.