Elective Pricing Strategy
In the Elective Pricing Strategy course of the HTH Master programme, a border area of topics is presented. In this course the topics include, apart from the more general concepts of Price Setting business strategies, also a more in-depth assessment of how prices are perceived by buyers. State of the art academic research results are discussed and the implications evaluated. The methodology of Covariance Analysis is explored to add to the establishment of Value-based prices, aiming to demonstrate how businesses can capture the value created from the market and hence increase their business result.