KIEM Grant: “Implementing circular practices in hotels”

Together with a group of students and in cooperation with QO Amsterdam and Stayokay (dec 2019-2020), we have studied the process of strategizing on circularity in hotels. Resulting in innovative solutions how to (better) manage the integration of circularity in the overall business strategy of hotels.

After this initial study, this is further explored in two other hotels in Amsterdam.

This project is using the framework of ‘strategy-as-Practice’ and the Integrated view on strategy implementation as explained in 2 recent publications: Van Rheede & Lim, 2021 and Van Rheede 2022.