Industry

About THE INC Industry Day – 5 June – The delicate balance between technology and the human touch

How do you deploy technology so that it enhances the experience? How do data and technology combine with trust and positive emotion? What actually happens in the brain during the interaction between man and machine? And how does this work out in concrete applications in which technology supports humans in creating excellent customer experiences?

To answer these questions, we invite you to the ‘Industry Day’ on June 5, 2024, at Hotelschool The Hague, campus Amsterdam. On the first day of the international conference THE INC 2024, Platform voor Klantgericht Ondernemen PVKO is hosting the 'Industry Day' dedicated to the delicate balance between technology and the human touch.

Anticipate insights from innovation expert Mark Scholten of Hogeschool Utrecht, as he illustrates how 'virtual humans' capable of forging emotional connections are perceived by humans as digital buddies.

Gain valuable perspectives from John Ottersbach, Transformation Lead Data & Customer Services at APG, as he explains how APG utilises technology as an enabler for participant-driven services within the new pension system.

Be inspired by Spanish start-ups, united in a cluster of innovative companies within the hospitality sector, leveraging technology to enhance the guest experience.

The afternoon session will be guided by Che Govender, researcher and expert in immersive technology at Hotelschool The Hague, culminating in a panel discussion featuring esteemed scholars reflecting on practical applications. Che is currently dedicated to integrating VR/AR technologies into the curriculum. Beyond equipping students with comprehensive knowledge, Che's research also serves the hospitality industry, providing insights on effectively implementing technologies within their businesses.

Please note that the conference will be conducted in English.

Do not miss this interesting afternoon of practice and science at Hotelschool The Hague!