The Future of Hospitality

It is the responsibility of the Research Centre at Hotelschool The Hague to stay on top of the latest trends and developments in the hospitality professions, and to provide insights to students and practitioners about how the industry may evolve. This future is uncertain, but by collecting input from both industry and academia it is our ambition to detect emerging trends that will affect professionals, students or society at large at an early stage. In the past, such trends have been ‘reintermediation’ and online travel agents, homesharing and Airbnb, food waste reduction or tourist pressure on city destinations. We pretend to show the ‘long view’, but also to contribute to practical solutions. Our work has become visible in Airbnb regulations, food waste reduction programmes and measures and in policies to improve the interaction between residents and visitors.

Whilst it is impossible to provide certain answers to future events, among the long-term trends Hotelschool The Hague is monitoring now are talent shortages, digitization and in particular robotization and the impact of social responsibility measures on hotel companies. Also, we consider the plausibility of a stagnation of the long-term growth of global travel and tourism.