Jan Huizing
Jan Huizing (MSc/drs. Business Administration, University of Groningen) is a research fellow in City Hospitality and a senior lecturer in Strategy and Business Transformation. He contributes to impactful, real-life learning and responsible research strategies, and endorses the RRBM (Responsible Research in Business Management) network and principles.
Jan has extensive work experience in senior marketing and management positions at leading international service providers, such as ANWB and ADP. He co-creates with stakeholders in complex and dynamic business environments to drive change and value creation. He aims for practical solutions with impact and strategic purpose.
His research interest is welcoming cities and communities, creating value and positively impacting business and society.
Research questions include how hospitality and tourism can enhance community building and place-making, how hotels can take a pivotal role in and with the local community, how to effectively involve residents, and how encounters between visitors and residents can be meaningful and have positive community and societal impact. He conducts a case study on The Social Hub to explore hotels and community engagement strategies.
In addition to academic contributions such as the Routledge Handbook of Tourism Experience Management and Marketing and Hospitality & Society, Jan is a keynote speaker and 'hospitality maker' at industry conventions (eg, ITB) and workshops. Collaborations include NBTC, the European City Destination Alliance, and the network of Dutch DMOs, with practice deliverables such as a toolkit for creating welcoming cities and resident involvement.
Jan co-founded and developed the City Hosts scheme in The Hague, which gained international attention and follow-up. Jan participates in the Tourism Resident Benefits project, which examines tourism's positive impacts. This collaborative research – with academic and practice partners - supports urban tourism stakeholders in effectively creating value for and with residents.
“With a broader picture in mind I aim to find practical solutions that make a difference”