In block 2,3 and 4 you will focus on the underlying design and process of delivering service excellence, by taking on the listed courses from a consultant perspective. The courses include actual real live commissioner participation. For example, one highly rewarded assignment is to complete a Hospitality or Service Excellence Audit in a real-life organisation.
Financial decisions (3 EC)
In this course the focus is on the financial aspects, including estimating a projects’ revenue, costs, initial investment needs, sources of funds and preparing a convincing service innovation project proposal. During this course you will understand the key characteristics of a successful investment proposal.
Organisation behaviour (3 EC)
In this course you become acquainted with the foundations of Human Resource Management and the options available for influencing organisational behaviour effectively, and how to align HRM with the overall strategy of the organisation.
Digital technology (6 EC)
During this course you formulate and evaluate digital technology projects from a business perspective. You start thinking as a business leader capable of deciding which direction digital innovation will take in your organisation
Business research and consultancy project intake (6 EC)
This course is a preparation for the final thesis and guides you through the process of acquisition and design of the consultancy project for an external client.
Hospitality leadership journey (7 EC)
During the Leadership Journey you work on your personal leadership potential. In this course you reflect on and steer the development of your thought, task and people leadership. We will support you, as upcoming leader, to understand and develop your leadership profile in such a way that it is both in line with what you need to make your ambitions come true and the skills and styles required for successful hospitable leadership.
Hospitality experience design (9 EC)
Designing new innovative guest/consumer centered service concepts for the hospitality industry and for organisations that strive to improve their (hospitable) service performance: that is what this course is all about.
Hospitality audit (6 EC)
In the Hospitality in Perspective course, you learned. In this course you apply the learned insights about the foundations of hospitality, viewed from different angles in different hospitality-focused sectors where the challenge is to improve the level of service using hospitality as one of the key holistic principles. The course uses the Service Excellence framework as the basis of a comprehensive auditing approach, in which analytical competencies, critical reflection and strategic consulting are required.
High Tech/High touch (3 EC)
This course takes a future-oriented perspective above and beyond current developments such as social media and “big data”, and introduces a number of (marketing-relevant) disruptive innovations. Furthermore, it provides insights into (theory based) strategies companies can apply when introducing and using disruptive innovations with a focus on consumers/employees.
Leading hospitality change (6 EC)
In this course you learn how to apply principles of organisational dynamics and emergent change to the execution of effective change strategies and interventions.
During this course, you develop a profound understanding of the underlying principles of organisational dynamics, emergent change and strategic change management